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FEEDMEE Design GmbH | Lichtstr.43a | 50825 Köln
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SWR
Design Makeover 2014

After winning the pitch for a Design Makeover of German broadcaster SWR the final result went on air on November, 3rd, 2014. The main requirement of the design concept was reduction. So we cut down the amount of colors to just one clear orange-ish. We have also decreased all design tools down to two lines, to crate every element. One after another the single programs will get a slight make over based on this idea. So all in all the station combines pureness, structure and a good portion of dynamic.

LINKS:

CONCEPT/ DESIGN

SUSANNE FRERICKS, ANTON RIEDEL, SABINE DULLY, THOMAS GUGEL, NICOLE SCHUSTER

CREATIVE DIRECTION

SUSANNE FRERICKS

ART DIRECTION

JULIA DAVID, THOMAS GUGEL

TIMELAPSE

PATRYK KIZNY

EDIT / POSTPRODUCTION

STEFAN WIESNER

ANIMATION

THOMAS GUGEL, ACKY HAMACHER, BASTIAN J. SCHIFFER, JÖRN WESTHOFF

OFF-AIR

EUGEN LAITENBERGER

PRODUCING

JENNIFER FEIST

SOUND

LOY WESSELBURG