SWR
Design Makeover 2014
After winning the pitch for a Design Makeover of German broadcaster SWR the final result went on air on November, 3rd, 2014. The main requirement of the design concept was reduction. So we cut down the amount of colors to just one clear orange-ish. We have also decreased all design tools down to two lines, to crate every element. One after another the single programs will get a slight make over based on this idea. So all in all the station combines pureness, structure and a good portion of dynamic.
WEE WORKED ON THIS PROJECT AS:
CONCEPT/ DESIGN
SUSANNE FRERICKS, ANTON RIEDEL, SABINE DULLY, THOMAS GUGEL, NICOLE SCHUSTER
CREATIVE DIRECTION
SUSANNE FRERICKS
ART DIRECTION
JULIA DAVID, THOMAS GUGEL
TIMELAPSE
PATRYK KIZNY
EDIT / POSTPRODUCTION
STEFAN WIESNER
ANIMATION
THOMAS GUGEL, ACKY HAMACHER, BASTIAN J. SCHIFFER, JÖRN WESTHOFF
OFF-AIR
EUGEN LAITENBERGER
PRODUCING
JENNIFER FEIST
SOUND
LOY WESSELBURG