Design Makeover 2014
After winning the pitch for a Design Makeover of German broadcaster SWR the final result went on air on November, 3rd, 2014. The main requirement of the design concept was reduction. So we cut down the amount of colors to just one clear orange-ish. We have also decreased all design tools down to two lines, to crate every element. One after another the single programs will get a slight make over based on this idea. So all in all the station combines pureness, structure and a good portion of dynamic.
SUSANNE FRERICKS, ANTON RIEDEL, SABINE DULLY, THOMAS GUGEL, NICOLE SCHUSTER
JULIA DAVID, THOMAS GUGEL
EDIT / POSTPRODUCTION
THOMAS GUGEL, ACKY HAMACHER, BASTIAN J. SCHIFFER, JÖRN WESTHOFF