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“Servus” is one of the most frequently used words in Austria. It can mean both hello and goodbye. We took part in a pitch for the Salzburg-based TV channel “Servus-TV” (owned by Red Bull ). We were asked to present some ideas for various talk shows (sports, politics, culture) and for a sports news program. Traditional patterns and haptic structures were to be integrated and related to the existing promotional design.

After our very physical and haptic presentation, we were told that our concept had been rejected. Strangely enough, though, none of the participating agencies won the pitch and consequently the production was done in-house. So it was “Servus” and goodbye for us! And we returned to Germany looking for some true sportsmanship!