Corporate Design for ZDF Neo

Begining 2017 we were asked to rebrand ZDFneo. ZDFneo is known for its independent character – so we set off to have some fun. We started from scratch, not only rebranding the whole channel on- and offair but also developing a new logo. 3 bold colours, a set of graphic templates and three new fonts are the base of our new design. The Helvetica italic with its 12degree slant gave the foundation for all our design-elements. Based on this we built a design toolkit which can be applied across all media to give the brand a consistent and distinct look. Our greatest fun was developing a hybrid of promo and ident which we called promodents. The promodents are a kind of picture puzzle id’s.